International Bar Association - Survey the survey - how to prove consumer perception

Conducting a survey can assist in determining whether or not the public associates a brand with a particular company. In some jurisdictions, courts require such surveys. In other jurisdictions, courts are reluctant or even sceptical.

In this session, experience with surveys in court rooms shall be discussed, along with the standards set in case law for performing surveys, the methodology used and questions asked.

Dr Kristofer Bott will lead through this session. Please click here for more information.