Conducting a survey can assist in determining whether or not the public associates a brand with a particular company. In some jurisdictions, courts require such surveys. In other jurisdictions, courts are reluctant or even sceptical.
In this session, experience with surveys in court rooms shall be discussed, along with the standards set in case law for performing surveys, the methodology used and questions asked.
is a Rechtsanwalt (lawyer), partner and head of the practice group IP/IT/Media at Graf von Westphalen. He advises on copyright and trade mark law, on patent and design law and on competition law. Kristofer Bott primarily advises American, Chinese, German and Italian companies operating on a national and international level.