The listed GN Store Nord A/S (CPH: GN), headquartered in Ballerup near Copenhagen, Denmark (“GN“) has acquired a shareholding in audEERING GmbH with registered seat in Gilching, county of Starnberg, Germany („audEERING“). The transaction value was not disclosed.
GN is a global leader in intelligent audio solutions both in the medical sector (for example: hearing aids) and in the professional&consumer audio solutions sector (for example headsets, headphones and hands-free telephone devices).
audEERING was founded in 2012 as a spin-off of TU München and is innovation leader in the field of intelligent audio analysis and artificial emotional intelligence. Through innovative machine learning and big data processes, audEERINGs technology analyses the acoustics of surroundings, speech and more than 50 mental states of the speaker. audEERINGs customers include multi-national corporations such as Huawei, BMW, GfK, Red Bull Mediahouse and Ipsos.
GN was advised by GvW Graf von Westphalen with a team operating across various offices: Dr. Ritesh Rajani (Hamburg), Felix Wolf (lead, Munich; both Corporate M&A), Dr. Joachim Mulch (IP, Düsseldorf,), Stephan Menzemer (IT/Data Protection, Frankfurt), Christian Kusulis (competition law, Frankfurt); Associates: Laurens Klinkert (Corporate M&A, Hamburg), Anton Kastenmüller (labor law, Munich), Michael Herold (IT/Data Protection, Frankfurt).