GvW Graf von Westphalen advises on Startup Company’s Financing Round for interactive TV Advertising
TVSmiles GmbH has received EUR 5 million from the first round of financing for its mobile TV bonus program TVSmiles. In Germany, SevenOne Media, a branch of ProSiebenSat.1 Media AG, is acting as exclusive marketing partner of TVSmiles. GvW Graf von Westphalen provided advice to the financing round for the company which is part of the Berlin startup scene by involving various investors.
The free mobile app TVSmiles constitutes the link between TV commercial and smartphone/tablet. The TV spot is displayed on the viewer’s mobile device parallel to TV advertising. The viewer can then play games and collect points (“Smiles”) which are subsequently exchanged for prizes. Up to 100,000 players per day are already participating in this mobile TV bonus program.
Numerous investors were enthusiastic about this new concept of “Second-Screen Advertising”. The various parties involved were coordinated by the company and its advisors. Together with GvW as central legal advisor, the company produced a full set-up of the contracts and legal documentation which formed the basis for the participation of the different advisors. Thus, the company was able to attract a significant number of advisors and concluded an A-round which was rather remarkable for the German market.
GvW advised TVSmiles with Frankfurt-based partners Dr Markus Sachslehner (Corporate, M&A and Private Equity/Venture Capital) and Christian Kusulis (IP) as well as associates Benjamin Schwarzfischer and Dr Daniel Komo (both Corporate, M&A).
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