IP, Media and Competition

Trademarks, creativity, technology, design and know-how are all driving forces behind your company’s success. However, it is just as important to make proper use of the media, corporate communications and advertising.

We know that protection of intellectual property, efficient information technology and communication with market players add value to your business. We advise on, draft and negotiate contracts on technologies, technical inventions and know-how, copyrights, trademarks and designs.

We help to protect your creative achievements, assist you when looking for available trademarks and trade names and advise you on advertising. We manage your trademark portfolio and represent you before the DPMA (German Patent and Trademark Office), OHIM and WIPO. When disputes arise, we represent you before the courts and work closely with you in the case of crisis management. Finally, we assist you in all aspects of corporate transactions, from IP due diligence through to post-merger IT integration. In addition to representing you as attorneys, we also advise on the law when making strategic corporate decisions.

Trademarks and Design

A strong brand is a key success factor for any company. We support you in positioning your brand in the market and provide you with individual, comprehensive advice on all aspects of trademark protection. A good design is not just a thing of beauty, it is also a separate area of law specifically involving the protection and exploitation of design products, where we provide competent advice and representation.

Our areas of specialization:

  • Trademark strategy, trademark portfolio management; availability checks, applications, representing in official proceedings (DPMA [German Patent and Trademark Office], OHIM, WIPO, foreign offices in cooperation with local partners) and before the German Federal Patent Court
  • Litigation
  • Product piracy
  • Trademarks on the internet (domains, key words)License agreements, agreements on the sale or encumbrance of trademarks; IPR due diligence, agreements on the distribution of brand name products
  • Checking eligibility and filing applications for design patents; representation in official proceedings (DPMA [German Patent and Trademark Office], OHIM, WIPO, foreign offices in cooperation with local partners)
  • Contracts on the production, licensing and distribution of designs; border seizures, product piracy

The media have continuously gained importance over the past few decades. Negative media reports can seriously hinder your company’s business development. As your attorneys and crisis managers, our experienced press and media experts protect you from bad publicity. 

Our areas of specialization:

  • Media, publishing and press
  • Rights of publicity, freedom of speech, counterstatements
  • Crisis management during a media crisis (upon request our partner can serve as an external spokesperson) and post-crisis (e.g., enforcement of claims for damages)
  • Media distribution and antitrust
  • Events
  • Price fixing law

Patents and Know-how

Companies, especially in manufacturing, set great store in innovation in technology. This makes it all the more important for companies to secure comprehensive rights to technological innovations at an early stage for the long term. know-how can be protected using contracts if protection by patent and utility models is not possible or desirable for legal or strategic reasons. We support our clients in developing the most effective procedure, in registering technological intellectual property rights (in collaboration with patent lawyers) or in drawing up and negotiating confidentiality agreements or employment contracts. We clarify the rights and negotiate licensing agreements on behalf of the users. In the event of a dispute, we represent the participants both before the courts and out of court.

Our areas of specialization:

  • Strategic advice on the protection of innovations
  • Initial advice on patentability of technological innovations; we work together with patent attorneys for further examination and applications to the DPMA (German Patent and Trademark Office), EPO or under the PCT.
  • Employee inventions: Advising employees and employers, particularly on issues of utilization, clearance and remuneration
  • Research and development contracts
  • Non-disclosure agreements
  • License agreements, in particular contracts on the production and distribution of patent-protected products, technology transfer agreements
  • Representing clients in litigation and out-of-court disputes about the infringement of patents/utility models
  • Protection and defense of trade secrets


Our copyright specialists look after the exploitation of our clients’ creative works. Whether print, internet, music, movie, game or software, in the event of copyright violations, we advise and represent our clients in all sectors relevant for copyright both before the courts and out of court. In addition, we will advise on the drafting of contracts for granting and transferring licenses and rights of use.

Our areas of specialization:

Advising copyright intensive sectors on rights clearance, drafting and negotiating contracts (production, finance, rights acquisition, licensing) and in disputes, both in and out of court (warning notices/preemptive briefs, representation before the courts)
Contracts on the use and exploitation of works in all types of use, e-publishing, rights management
Artists‘, authors‘ and performers‘ contracts, contracts with anyone involved in a production
Product piracy, digital rights enforcement

Competition and Advertising

Advertising is important, but must always satisfy the constantly changing demands under the law on unfair practices. This applies particularly in intensively regulated sectors (food, pharmaceuticals, technological products). We give you the reliability you need for your marketing. Thanks to our litigation experience particularly in lawsuits regarding interlocutory legal protection, our lawyers’ technological expertise and our law firm’s international orientation, we offer comprehensive support tailored to your case.

Our areas of specialization:

  • Advising on advertising measures and marketing projects
  • Checking packaging designs and product labeling (incl. food and pharmaceuticals)
  • Advertising and selling on the internet
  • Drafting and negotiating advertising and cooperation agreements
  • Law governing gambling and lotteries, sports betting
  • Litigation, out-of-court dispute resolution

Key Contact

Dr Joachim Mulch
T +49 211 56615-0