Pet Food Law

The pet food market is an extremely fast-growing industry that is subject to highly complex regulations. Regulatory precision and a deep understanding of the industry are therefore particularly in demand. Manufacturers and distributors of pet food are faced with a wide range of regulations - from labelling law and animal by-products law to innovative issues relating to alternative protein sources and novel feedstuffs. Dealing with health-related advertising claims, organic labelling and packaging obligations is also particularly challenging. Specialised feeding concepts such as BARF and compliance with hygiene regulations also require legally compliant solutions.

The specialised lawyers at our law firm have in-depth expertise at the interface of feed law, food law, veterinary law and advertising law. They provide practical, solution-orientated advice, always with an eye on the regulatory requirements along the entire value chain. Whether it's the authorisation of novel products, recall management or legally compliant market entry with laboratory meat and alternative proteins - we support you with legal clarity, industry knowledge and strategic foresight.

Our main areas of expertise in pet food law include in particular


Labelling and advertising law review of pet food


Advice on organic labelling and its requirements


Legal assessment of health-related claims in advertising


Differentiation between feed, feed for special nutritional purposes and veterinary medicinal products


Advice on product safety and recall management


Compliance with legal packaging obligations and sustainability requirements


Hygiene law requirements for BARF products and other fresh feed concepts


Representation in administrative, administrative offence and court proceedings


Authorisation procedures for novel feed, including laboratory meat and alternative protein sources


Advice on the handling of animal by-products under EU and national law


Advice and representation in competition law disputes with competitors due to possible labelling or other infringements


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