Advertising is a key tool of corporate communication – yet it is also heavily regulated by law. Companies must ensure that their advertising campaigns are transparent, truthful and fair. Advertising law operates at the intersection of competition law, consumer and data protection law, trade mark and copyright law, and, increasingly, European regulation. Breaches of advertising law can result in warning letters, injunctions, fines and significant reputational damage.
Our lawyers offer comprehensive legal advice on advertising law – both at national and European level. We support companies, agencies and platform operators in the legally compliant design, implementation and evaluation of advertising campaigns across all channels. In doing so, we keep a close eye not only on the provisions of the German Unfair Competition Act (UWG), but also on relevant EU regulations and current case law. Our aim is to minimise legal risks whilst enabling creative and commercially successful advertising.
Legal review and drafting of advertising measures and campaigns
Advice on misleading, comparative and aggressive advertising
Advice on competition law in accordance with the UWG and EU requirements
Advice on price indications, discounts and sales promotion measures
Legal certainty in online, social media and influencer advertising
Labelling and transparency requirements in advertising
Advice on green claims and sustainability-related advertising
Enforcement and defence against warning letters and injunctions
Representation in proceedings for interim injunctions and on the merits
