E-Commerce
E-commerce / digital commerce is the central channel for marketing, trade and sales for many companies. This includes online retailers and marketplace operators. At the same time, legal requirements and regulatory demands are constantly changing. The risk of fines and cease and desist letters forces companies to deal with the diverse legal areas of e-commerce / digital commerce.
Our team specialises in advising on legal issues relating to e-commerce / digital commerce. With more than 200 lawyers, we can comprehensively cover all legal topics along the value chain of e-commerce / digital commerce under one roof. In addition to traditional online marketing and sales topics, we also advise companies on logistics, purchasing and export control, among other things. Furthermore, with our office in Shanghai, we can also advise on legal issues relating to sales from or to China.
Our main areas of practice
Legal review of websites and apps
Legal advice on online marketing (e.g. social media, Google Analytics, SEO or SEA)
Negotiation and drafting of purchase and licence agreements
IT law advice, in particular negotiation and drafting of software development and customisation agreements, advice on IT outsourcing
Data protection and data law
Drafting and reviewing general terms and conditions
Advice on withdrawal rights and returns
Competition and advertising law advice (including under the UWG and PAngV)
Copyright advice on digital content
Trademark protection
Advice on distance selling and consumer protection law
Customs and trade law advice
Advice on product labelling
Advice on VAT obligations in online trading
E-commerce and logistics
Legal advice on payment solutions and the Payment Services Supervision Act (ZAG)
M&A in digital commerce
Support for e-commerce activities with Chinese trade and business contacts
Advice and representation in connection with warnings and regulatory proceedings
Representation before state courts and in arbitration proceedings
Contact
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