Franchise law
Franchising plays a crucial role in numerous sectors. Franchise models have long been established in the hotel industry, in the restaurant chains sector, retail, and the fitness and wellness sector. However, franchising is also becoming increasingly important in sectors such as care and healthcare, technology, mobility, sustainability and the environment.
Particular challenges arise in franchise law from the fact that franchise agreements combine various types of contract and have not yet been codified in many countries, including Germany. The drafting of franchise agreements and the implementation of foreign franchise systems into the German legal system therefore require particular care and legal expertise.
Our firm has many years of comprehensive experience in the field of franchise law and provides expert support in all matters relating to franchising at both national and international levels. Our clients include franchisors, franchisees and owners of franchise-operated properties, particularly in the restaurant chains sector, the hotel industry, the retail sector, the fitness industry and the manufacturing sector.
We review, negotiate and draft bespoke (master) franchise agreements, adapt international contracts to German industry standards and legal requirements, advise on franchise transactions and provide support in disputes before state courts and in arbitration proceedings.
Thanks to the diverse expertise and specialisations of our lawyers, as well as our cross-office collaboration, we are able to address the particular aspects of franchise law effectively, including in relation to trademarks and copyright, antitrust law and compliance.
Our key areas
Drafting, reviewing and negotiating (master) franchise agreements, development agreements and financing arrangements (e.g. key money agreements)
Implementation of international franchise agreements into German law
Advice on the termination of franchise agreements and on franchise transactions
Dispute resolution before state courts and arbitration tribunals
Support with the international expansion of franchise networks in collaboration with our partner law firms











