GvW Graf von Westphalen advises 2 Welten Investment on Investment in Locafox
GvW Graf von Westphalen has advised 2 Welten Investment, an investment company of Deutsche Druck- und Verlagsgesellschaft (ddvg), on its investment in the Berlin-based startup company Locafox. 2 Welten Investment has secured a stake of 15.2%.
Locafox was founded in 2013 as an online market place which offers customers to find and buy products in local retail stores (motto: “Research Online, Purchase Offline”).
“The turnover of customers who research online and purchase offline is a significant income source for businesses with an upward trend” says ddvg managing director Jens Berendsen. “Locafox has an attractive business model. In particular, regional publishing houses can profit sustainably from a partnership with Locafox. At the same time, advertisers as well as readers can thereby be bound to the daily newspaper as a leading regional medium.” First investments and co-operation agreements with regional publishing houses have been agreed upon or are imminent.
2 Welten Investment was advised by a team under the lead of Hamburg-based GvW partner Dr Ritesh Rajani (corporate/M&A).
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