GvW Graf von Westphalen advises PORTALIS Group in the acquisition by ProSiebenSat.1 subsidiary SevenVentures of an interest in moebel.de
SevenVentures GmbH has acquired a share in PORTALIS Group’s online portal moebel.de. The subsidiary of ProSiebenSat.1 is therefore expanding its participation portfolio in online and e-commerce businesses.
The Hamburg-based PORTALIS Group is the first German enterprise to specialise in vertical product search engines. Its subsidiary, moebel.de Einrichten & Wohnen AG, under the same domain operates the industry leader in vertical search engines for furniture and decoration. Within just a few years, the former start-up company with an initial staff of three has since turned into a successful industry heavyweight. With over 500,000 listed products from more than 150 different online shops, more than 5,000 local dealers and over 150 brand manufacturers, moebel.de is the biggest German-language specialist search engine for furniture, decoration and living.
SevenVentures is the venture company of ProSiebenSat.1 Group and already holds shares in Baby-Markt.de, Preis24.de and opodo.de. The company recently obtained the majority of shares in mydays.de, one of the leading providers for event gifts in Germany.
PORTALIS Group was advised by a team of lawyers from various GvW offices. Hamburg-based partner Dr. Dominik Ziegenhahn (Corporate/M&A) was leading the team made up of partners Dr. Malte Evers (employment law, Hamburg) and Dr. Frank R. Tschesche, LL.M. (tax law, Frankfurt), associated partner Dr. Daniel Michel, LL.M. (IP/IT, Munich) and Hamburg-based associates Dr. Christian Triebe (IP/IT), Jan Bela Herrmann and Cuifang Wang (both Corporate/M&A).
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