Jeco Pte. Ltd. acquires a 49% stake in Braun GmbH & Co. KG
On December 29, 2011 Jeco Pte Ltd. with registered offices in Singapore, has completed the acquisition of a 49%-interest in Braun GmbH & Co.KG.
Jeco Pte Ltd. is a leading provider of high quality leather goods and other luxury products in Asia and operates around the world via distribution systems. The company is a 70%-owned subsidiary of Bonia Corporation Berhad which is listed at the Stock Exchange of Malaysia. Please see www.lianbeejeco.com and http://www.bonia.com.my/ for more information.
Braun GmbH & Co. KG is a producer of premium handmade leather goods. The products are well known due to the use of the BRAUN Büffel brand. The family business was established in 1887. To this day the goods which are distributed worldwide are manufactured in Germany. Additional information about Braun GmbH & Co. KG is available on the company website www.braun-bueffel.com.
The Acquisition has extended the licensing rights of Jeco Pte Ltd. for the use of the trade mark BRAUN BÜFFEL. It enables Bonia Group and Braun GmbH & Co. KG to have closer cooperation for a joint brand building effort in Europe, Asia and other part of the world for higher international brand recognition and brand positioning.
The sole shareholder of Braun GmbH & Co. KG and the company were advised by Graf von Westphalen.
Advisors shareholder/Braun GmbH & Co. KG:
Graf von Westphalen (Frankfurt): Dr Marco Zessel (Lead), Florian Wolff (all Corporate M&A).
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